Chief Marketing Officer
Mid-Western Regional Council | Mudgee, NSW
Full-Time | 19-Day Month
Ready to lead the strategic direction of one of regional New
South Wales' most recognised tourism destinations?
Mid-Western Regional Council is seeking an experienced and
visionary Chief Marketing Officer to drive the growth of the visitor economy
across our thriving region.
About the Role
Lead the vision, strategy and delivery of destination
marketing and visitor experience for the Mid-Western Region. Reporting to the
General Manager, this role is responsible for growing the visitor economy
through innovative marketing, strong industry partnerships, and high-quality
visitor services. You'll drive regional brand positioning, lead a dynamic team,
and provide strategic advice to Council and key stakeholders—shaping how the
region is experienced, promoted and invested in.
Why Join Us?
- Lead
the promotion of one of regional Australia's most vibrant tourism
destinations
- Shape
the future of the visitor economy across the Mid-Western Region
- Work
directly with senior leaders, Councillors, and industry stakeholders
- Flexible
working hours, and work-from-home opportunities
- Experience
the outstanding lifestyle, food, wine, and community that our region is
renowned for
About You
You are a strategic and commercially minded leader with a
passion for tourism, destination marketing, and regional development.
You will bring:
- Tertiary
qualifications in tourism, marketing, business, communications, regional
development, or a related discipline
- Extensive
experience in destination marketing, tourism development, or visitor
economy initiatives
- Proven
leadership experience, with the ability to inspire, develop, and lead
high-performing teams
- Strong
stakeholder engagement skills, with experience building partnerships
across government, industry, media, and tourism operators
- Excellent
communication skills, including the ability to provide high-level
strategic advice and present to senior stakeholders
- Demonstrated
project management, financial management, and budget oversight experience
- A
sound understanding of tourism trends, destination management, and
regional economic development
- A
commitment to innovation, customer service, and continuous improvement
Experience within local government or the public sector will
be highly regarded.
This role requires a satisfactory National Police History
Criminal Check prior to commencing.
Salary and Benefits
The salary package for this position will be negotiated with
the successful candidate and will be commensurate with skills, qualifications,
and experience, plus superannuation.
Apply Now
If you are ready to lead destination marketing and visitor
experience for one of regional New South Wales' premier tourism destinations,
we would love to hear from you.
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Applications close on Monday,
18 May at 11:59pm
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Have Questions?
HR Team (02) 6357 5054
Working
at Mid-Western Regional Council - YouTube
